|
MUSIC
|
|
RAY OF LIGHTS |
Page 1 of 4
Keyboard
wunderkind LIGHTS takes her synth-laced
symphonies on a cosmic voyage
to the top of the pops

“I
see people from the LIGHTS Army here.”
“You
have an army?”
“We
have a LIGHTS Army, yes.”
“How
many countries have you invaded?”
“So
far, just a couple, but we’re working on world domination.”
You’d
be forgiven for assuming such mystifying banter was lifted verbatim
from some ’70s sci-fi B-movie, but the two mystery speakers are
actually electropop musician LIGHTS (born Valerie Poxleitner) and CBC
Radio One host Brent Bambury. They are recording a late March episode
of Bambury’s program GO!
in a Toronto studio filled to capacity with die-hard LIGHTS fans.
Captain LIGHTS would be more than amused by the sci-fi movie
conjecture, though, given her penchant for all things involving space
travel, superheroes and epic battles of good vs. evil.
You
might understandably still be scratching your noggin. “But who
is LIGHTS?” Well, ask any loyal viewer of MuchMusic’s afternoon
gabfest MOD,
any Twitter-literate teenage pop fan, any Virgin Radio listener from
coast to coast, or any Torontonian for that matter, and they’ll
tell you that LIGHTS is about to be a very big deal. A Juno
Award-winning singer-songwriter managed by none other than CBC
heavyweight and all around cool cat Jian Ghomeshi, the
cute-as-a-button musician released her debut album The
Listening
last fall and is in the midst of a mostly sold-out tour through the
US, UK and Canada with fellow synthpop artist Owl City. Her songs
could best be described as radio-friendly electropop with heaping
helpings of happy and spiritual undertones to boot. Needless to say,
the heartbreak ballads and wide-eyed wonder jams have struck a chord
with her target market of teenage gals and, unsurprisingly, more than
a few smitten lads.
As
I tag along with LIGHTS and her posse on a busy promo day – radio
spots, TV interviews, photo shoots and her first in-studio CBC
performance are all on the menu – it dawns on me that the
23-year-old from Timmins, Ontario (look out, Shania Twain), has all
the makings of a pop star. Set to hit the road again just a few days
later to wrap her North American tour, the vivacious young musician
tells me that while success is golden, she’s never aimed for the
bull’s-eye of fame.
“One
of the most important things that Jian has taught me is this constant
reminder that every decision you make should be based on the
integrity of the music,” she explains at an east end studio as a
make-up artist readies her trademark side-parted hair for the glare
of a renowned fashion photog’s spotlight. “If there’s any other
reason why you’re doing it, then you’re doing it for the wrong
reasons. We’ve had to make some really difficult decisions
together, things that would maybe have launched me into stardom, who
knows? But that’s not what it’s about. It’s about the music,
and if you work on that slowly then everything will come when you’re
ready, naturally.”
That refreshing maturity and composure in the face of impending fame
prevented the premature release of a teenybopper record and being
forever bound to a sound that she would’ve soon grown out of. Being
afforded the time to come into her own musically also gave LIGHTS the
opportunity to build a massive online following, a key component to
her success thus far.
“The
beauty of social media and online networks is that [they’re] with
you no matter where you go. Whether you’re at home on your desktop
or at a hotel on your laptop or on the road with your phone, you can
access these communities at all hours of the day. I will never deny
that it’s a big reason why I’m here today, so I always stay in
touch, especially with my core group of fans, the LIGHTS Army.”
Here
we are, back to this LIGHTS Army business. It might sound like an
intergalactic squadron of electropop freedom fighters, but after
spending a day in their vicinity, I can safely say that inoffensive,
enamoured and positivity-preaching kids prone to occasional emotional
outbursts (most notably at the sight of their captain) would be a
more appropriate description. Case in point: when I join LIGHTS for
her afternoon interview at CHUM-FM, host
Richie Favalaro shares with us his stupefaction at the sight of a
cluster of girls carrying LIGHTS swag, lining up outside of MuchMusic
for her late-afternoon appearance. At the crack of dawn, no less. No
wonder she steers clear of the Starbucks across the street in the
hours leading up to the taping.
“If
I
go to places like the Eaton Centre,” LIGHTS confides in the van
driving us from one media call to the next, “I can’t really go
there anymore unless I want to get swarmed by teenage girls.” And
sure enough, after a very brief live chat at Much during which she
discusses her Young Artists for Haiti affiliation – which includes
a recorded rendition of K’naan’s “Wavin’ Flag” in
collaboration with artists like Emily Haines, Kardinal Offishall and
Nelly Furtado – the in-studio crowd gathers around her like
honeybees on the prowl for nectar (or in this case, her John Hancock
on a variety of LIGHTS merchandise). Slightly overwhelming, this
LIGHTS Army?
“I
love
it,” she says enthusiastically. “I love it! Not in the sense that
I think I’m being idolized, nor that if I’d need anything done, I
could call them up at my beck and call. It’s rather the fact that
I’ve influenced people enough to the point where they’re making
friends as a result of it. There are people who have met over my
music, met at my shows, and they’re now really good friends. And if
anything, that’s what the point of all this should be.”
|